RICKY’S STORY

Successful salon owner and stylist Ricky Pennisi, the founder of RI CI products, has specialized in curly hair since 1995. Ricky recognized the need to develop cutting techniques and products uniquely designed for his curly-haired clients. Knowing that the challenges presented by curly hair is unique to each client, Ricky set out to develop a product line with the ability to achieve beautiful curls each and every time while keeping the range of products simple and easy to understand. Ricky developed formulations utilizing the best available ingredients and testing the products on his most challenging curly-haired clientele.

Ricky Pennisi
Founder, RI CI Products